The Only Book You Will Ever Need on Branding
Author | : Michiel Maandag |
Publisher | : Robinson |
Total Pages | : 171 |
Release | : 2015-12-17 |
ISBN-10 | : 9781472136084 |
ISBN-13 | : 147213608X |
Rating | : 4/5 (08X Downloads) |
Download or read book The Only Book You Will Ever Need on Branding written by Michiel Maandag and published by Robinson. This book was released on 2015-12-17 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you