Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and service are being radically redefined by the biggest communications revolution in human history. In today's technology-driven world, online content can be targeted tor reach and win buyers one at a time, thus replacing yesterday's outdated, scattershot approach to sales and service. David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with customers and grow their organizations. This book includes a wealth of ideas and tips for leveraging social media in order to build a personal brand and a company's business. For those who are nervous about adopting the new rules, the book addresses these fears and reveals the many ways it is possible to strike a productive digital balance.-- jacket.