The New Guide to Identity

The New Guide to Identity
Author :
Publisher : Routledge
Total Pages : 178
Release :
ISBN-10 : 9781351885102
ISBN-13 : 1351885103
Rating : 4/5 (103 Downloads)

Book Synopsis The New Guide to Identity by : Wolff Olins

Download or read book The New Guide to Identity written by Wolff Olins and published by Routledge. This book was released on 2017-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.


The New Guide to Identity Related Books

The New Guide to Identity
Language: en
Pages: 178
Authors: Wolff Olins
Categories: Business & Economics
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

GET EBOOK

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

GET EBOOK

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Identity Designed
Language: en
Pages: 291
Authors: David Airey
Categories: Design
Type: BOOK - Published: 2019-01-22 - Publisher: Rockport Publishers

GET EBOOK

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
Creating a Brand Identity: A Guide for Designers
Language: en
Pages: 427
Authors: Catharine Slade-Brooking
Categories: Design
Type: BOOK - Published: 2016-01-18 - Publisher: Laurence King Publishing

GET EBOOK

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an
Book of Branding
Language: en
Pages: 313
Authors: Radim Malinic
Categories: Design
Type: BOOK - Published: 2019-11-11 - Publisher: Brand Nu Limited

GET EBOOK

Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to