A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the c

Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an ac

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt Game theory means r

The revised and updated tenth anniversary edition of the classic, beloved business fable that has changed millions of lives in organizations around the world. O