This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to

Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategi

How does the future look like? What's going to happen to our businesses? Are we at the beginning of a new era or we will soon go back to how It used to be? Anal

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio

Outlines how to start and run a successful small business for current and prospective entrepreneurs and offers tips on marketing strategies, creating a business