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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It ide
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A competitive advantage just isn't enough. Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can�
Restoring Our Competitive Edge
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Recommends a manufacturing strategy that develops production facilities, uses appropriate management systems, and establishes firm relationships with suppliers.
Challenges and Opportunities for Change in Food Marketing to Children and Youth
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The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of gi
The Marketing Challenge
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