Download or read book Goodwill in Passing Off written by Ng, Catherine and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.