Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor

The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's ec

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Seoul is a colossus both in its physical presence and the demand it places on any intellectual effort to understand it. How did it come to be? How can a city th

The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have b