"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the ol

Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own id

In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhe

One of the great political writers of our time offers a manifesto for global free speech in the digital age Never in human history was there such a chance for f

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques