Tracing the cultural evolution of shopping from outdoor bazaars to suburban malls, this brazen look at the history and psychology of one of humankind's oldest p

CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or p

Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were w

This volume provides the first comprehensive account of the retail network in ancient Rome and investigates the diverse means by which goods were sold to consum

This book explores students’ consumer practices and material desires in nineteenth-century Oxford. Consumerism surged among undergraduates in the 1830s and de