The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made s

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.