Download or read book The Guru Hoax written by Jay Huling and published by Lulu.com. This book was released on 2019-09-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.