As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is askin

Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the un

Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and servic