Download or read book The Going Global Playbook (for developers) written by Google Inc. and published by Google Play Books. This book was released on 2016-12-05 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: With just a few clicks, you can publish an app to Google Play and access a global audience of more than 1 billion 30 days active users. Google Play’s global audience spans many different languages and cultures. Network infrastructures and business environments also vary significantly from country to country. Finding success in this global market means considering these factors and more before launching your app. This playbook will help. It guides you through the steps to take, with tips and advice from developers who’ve successfully gone global.