Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2006-12-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.