The Fundamentals of Typography

The Fundamentals of Typography
Author :
Publisher : AVA Publishing
Total Pages : 187
Release :
ISBN-10 : 9782940373451
ISBN-13 : 2940373450
Rating : 4/5 (450 Downloads)

Book Synopsis The Fundamentals of Typography by : Gavin Ambrose

Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2006-11 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared principles and will become an invaluable reference for creatives and designers alike.


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Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences