Download or read book The Friction-Free Economy written by Ted Lewis and published by HarperBusiness. This book was released on 1997-09-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.