The Evolution of Integrated Marketing Communications

The Evolution of Integrated Marketing Communications
Author :
Publisher : Routledge
Total Pages : 179
Release :
ISBN-10 : 9781317979609
ISBN-13 : 1317979605
Rating : 4/5 (605 Downloads)

Book Synopsis The Evolution of Integrated Marketing Communications by : Don Schultz

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.


The Evolution of Integrated Marketing Communications Related Books

The Evolution of Integrated Marketing Communications
Language: en
Pages: 179
Authors: Don Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

GET EBOOK

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i
The Evolution of Integrated Marketing Communications
Language: en
Pages: 143
Authors: Don Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

GET EBOOK

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i
The Evolution of Integrated Marketing Communications
Language: en
Pages: 0
Authors: Don Schultz
Categories: Communication in marketing
Type: BOOK - Published: 2014 - Publisher:

GET EBOOK

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they
The Bare Bones Introduction to Integrated Marketing Communication
Language: en
Pages: 316
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Rowman & Littlefield

GET EBOOK

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book foc
Integrated Communication
Language: en
Pages: 397
Authors: Esther Thorson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

GET EBOOK

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the