The Essentials of Contemporary Marketing
Author | : Mo Willan |
Publisher | : Bloomsbury Publishing |
Total Pages | : 273 |
Release | : 2021-10-05 |
ISBN-10 | : 9781472988577 |
ISBN-13 | : 1472988574 |
Rating | : 4/5 (574 Downloads) |
Book Synopsis The Essentials of Contemporary Marketing by : Mo Willan
Download or read book The Essentials of Contemporary Marketing written by Mo Willan and published by Bloomsbury Publishing. This book was released on 2021-10-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs