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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team o
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The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
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The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies
The Emerging High-tech Industry
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Anticipating the 21st Century : a Report: Consumer protection policy in the new high-tech, global marketplace
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