The Early Advertising Scene (RLE Marketing)

The Early Advertising Scene (RLE Marketing)
Author :
Publisher : Routledge
Total Pages : 284
Release :
ISBN-10 : 9781317659914
ISBN-13 : 1317659910
Rating : 4/5 (910 Downloads)

Book Synopsis The Early Advertising Scene (RLE Marketing) by : Harden B. Leachman

Download or read book The Early Advertising Scene (RLE Marketing) written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.


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