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The Dynamics of Mass Communication
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Type: BOOK - Published: 1996 - Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

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This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and e
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Dynamics of Mass Communication: Media in Transition
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction f
The Dynamics of Mass Communication
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An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory
The Dynamics of Mass Communication
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