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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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Type: BOOK - Published: 2017-01-11 - Publisher: Springer

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketin
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketin
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol
Business and Human Rights in Asia
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This book examines the State’s duty to protect human rights in Asia amidst rising concern over the human rights impact of business organisations in the region
Papers in ITJEMAST 11(9) 2020
Language: en
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Type: BOOK - Published: - Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as