Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara

If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the

Building libraries on the bookstore model.