2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani

These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may no