Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites f

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: *

"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to

This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on th

"Delaney's excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know." Steve Strauss, USA Today "Exporting: Th