Download or read book The Cultural Imperative written by Richard D. Lewis and published by Nicholas Brealey International. This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will the tidal wave of globalization lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the twenty-first century? Or will culture, which drives human behavior through religion, language, geography and history, maintain its influence on the human consciousness? In The Cultural Imperative, Global Trends in the Twenty-first Century, Richard D Lewis explores these questions and proposes his thesis in this sweeping new book that examines the forces that keep us from taking off our cultural spectacles and explains how cultural traits are to deeply embedded to be homogenized, as predicted by so many others.