In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite fe

Gustav Le Bon's The Crowd is not only a classic, but one of the best-selling scientific books in social psychology and collective behavior ever written. Here, L

A work devoted to the study and characteristics of crowds. An endeavor to examine the difficult problem presented by crowds in a purely scientific matter, proce