The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and