This book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated understanding of consumers, examini

`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the "citizen-consumer". It should be

This is the first book to bring together a focus on governance with that on cultures of consumption. It asks about the changing place of the consumer as citizen

An overview of experimental research and methods in public management, and their impact on theory, research practices and substantive knowledge.