The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing

This book analyses key elements of the trade performance of the so-called BRIICS: Brazil, Russia, India, Indonesia, China and South Africa, in relation to the r

A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.