Research Methodology and Strategy

Research Methodology and Strategy
Author :
Publisher : John Wiley & Sons
Total Pages : 261
Release :
ISBN-10 : 9781394190225
ISBN-13 : 1394190220
Rating : 4/5 (220 Downloads)

Book Synopsis Research Methodology and Strategy by : Patrick X. W. Zou

Download or read book Research Methodology and Strategy written by Patrick X. W. Zou and published by John Wiley & Sons. This book was released on 2024-01-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the entire research process, ideal for advanced students and professionals Research Methodology and Strategy: Theory and Practice is designed to help advanced students understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their application domains, the role of criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations. Provides a solid understanding of interdisciplinary research and analytical methods Offers clear guidance on the application of data-driven and technology-enabled research methods Covers qualitative, quantitative and mixed methods research methodologies Discusses different case study research methods and practices Describes methods drawn from business, management, economics, and social sciences research Provides strategies for thesis and journal article writing and publishing Provides theoretical frameworks and examples for research-practice nexus and improving research impacts Research Methodology and Strategy: Theory and Practice is an invaluable textbook for senior undergraduate, masters, and PhD research students, academic and scientific researchers, and industry professionals who perform research in the course of their work.


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