Sport is big business. This work explores the business and economic dynamics of the sports industry from a diverse array of perspectives that cover the industry

This text, by three distinguished authors, applies the theories and techniques of economic analysis to sport and topics related to the business of sport. It bui

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

The sports sector, apart from being of economic significance in itself, is clearly one that many citizens share a great interest in. It is not mere results, but