Download or read book The Big Long: How Going Big on an Outrageous Idea Transformed the Real Estate Industry written by Colin Wiel and published by . This book was released on 2022-03-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, with housing prices in free fall, even experienced investors wouldn't touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn't even a real asset class. But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated neighborhoods. The Big Long is the story of how two friends defied pundits, doomsayers, and house-flippers to go long on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint. The Big Long shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.