Download or read book The As If Principle written by Richard Wiseman and published by Simon and Schuster. This book was released on 2014-01-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tossing out the rule book, Wiseman--a renowned psychologist with 90,000 Twitter followers and 13 million YouTube viewers--presents a radical new insight on how actions have the power to instantly change the way people think and feel.