Related Books

The AMA Handbook of Public Relations
Language: en
Pages: 257
Authors: Robert L. DILENSCHNEIDER
Categories: Business & Economics
Type: BOOK - Published: 2010-02-10 - Publisher: AMACOM Div American Mgmt Assn

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Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, bran
The AMA Handbook of Public Relations
Language: en
Pages: 257
Authors: Robert L. DILENSCHNEIDER
Categories: Business & Economics
Type: BOOK - Published: 2010-02-10 - Publisher: AMACOM Div American Mgmt Assn

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Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, bran
The AMA Handbook of Public Relations
Language: en
Pages: 0
Authors: Robert Dilenschneider
Categories: Business & Economics
Type: BOOK - Published: 2023-03-28 - Publisher: Amacom

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Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital
The Public Relations Handbook
Language: en
Pages: 282
Authors: Robert L. Dilenschneider
Categories: Business & Economics
Type: BOOK - Published: 2022-02-15 - Publisher: BenBella Books

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To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also e
The AMA Handbook of Business Letters
Language: en
Pages: 498
Authors: Jeffrey L. Seglin
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: AMACOM Div American Mgmt Assn

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Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed lette