"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold The 7 Critical Prin

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, com

Discover the power of The 7 Pillars of Digital Marketing(TM), a comprehensive marketing system and an expansive new paradigm for the digital universe, giving sp

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve