The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same t

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic m

This book constitutes the refereed proceedings of the 5th Iberoamerican Conference on Applications and Usability of Interactive TV , jAUTI 2016, held in conjunc