The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in p

This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to

This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding ed

This book investigates the notion of Speech Act from a cross-cultural perspective. The starting point for this book is the assumption that speech acts are reali