Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its fut

Today’s leading authority on the subject of this text is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. S

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to

The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving