Download or read book Sustaining Digital Transformation in the Post-COVID Era written by Amar Singh Dhesi and published by . This book was released on 2021 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: To demonstrate successful implementations of these digital transformation frameworks, this research will focus on Nike Inc., (Nike) as a case study. Nike, one of the largest and most well-known sports brands in the world, is also a company that puts digital transformation at the forefront of its business strategy. The firm's goal of accelerating their digital transformation is aimed at better understanding and improving the customer experience. The study aims to demonstrate how Nike's customer focused digital transformation over the past decade has led to a competitive advantage and moving forward into the post-COVID era, will they be prepared for the rapidly changing needs of their consumers?