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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions mad
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism des
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Type: BOOK - Published: 2019-08-05 - Publisher: CRC Press
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the