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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions mad
Sustainable Marketing of Cultural and Heritage Tourism
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Marketing for Sustainable Tourism
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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism des
Sustainable Tourism Development
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Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the