Sustainable Marketing Planning

Sustainable Marketing Planning
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9780429678134
ISBN-13 : 0429678134
Rating : 4/5 (134 Downloads)

Book Synopsis Sustainable Marketing Planning by : Neil Richardson

Download or read book Sustainable Marketing Planning written by Neil Richardson and published by Routledge. This book was released on 2019-10-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.


Sustainable Marketing Planning Related Books

Sustainable Marketing Planning
Language: en
Pages: 218
Authors: Neil Richardson
Categories: Business & Economics
Type: BOOK - Published: 2019-10-21 - Publisher: Routledge

GET EBOOK

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how t
Sustainable Marketing
Language: en
Pages: 409
Authors: Donald A. Fuller
Categories: Business & Economics
Type: BOOK - Published: 1999-02-02 - Publisher: SAGE

GET EBOOK

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 148
Authors: Edwin J. Nijssen
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

GET EBOOK

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
Rethinking Marketing
Language: en
Pages: 276
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: FT Press

GET EBOOK

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities
The Palgrave Handbook of Corporate Social Responsibility
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2019 - Publisher:

GET EBOOK