Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Author :
Publisher : McGraw Hill Professional
Total Pages : 260
Release :
ISBN-10 : 0071427317
ISBN-13 : 9780071427319
Rating : 4/5 (319 Downloads)

Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson

Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!


Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Related Books

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Language: en
Pages: 260
Authors: Gerald A. Michaelson
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional

GET EBOOK

Battle-tested strategies for marketing your product or service to victory!
Sun Tzu and the Art of Business
Language: en
Pages: 343
Authors: Mark McNeilly
Categories: Business & Economics
Type: BOOK - Published: 2012-01-26 - Publisher: OUP USA

GET EBOOK

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and
Zheng He's Art of Collaboration
Language: en
Pages: 332
Authors: Hum Sin Hoon
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Institute of Southeast Asian Studies

GET EBOOK

"Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your colla
Translation, Reception and Canonization of The Art of War
Language: en
Pages: 248
Authors: Tian Luo
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-04-27 - Publisher: Routledge

GET EBOOK

The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth inves
The Direction of War
Language: en
Pages: 337
Authors: Hew Strachan
Categories: History
Type: BOOK - Published: 2013-12-05 - Publisher: Cambridge University Press

GET EBOOK

A major contribution to our understanding of contemporary warfare and strategy by one of the world's leading military historians.