E-commerce is moving toward a more direct model as the global marketplace connects increasingly through technology, and customers demand more from vendors. Tech

E-logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organizations. This contributed book fo

The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead.Some customers shop in stores because they

Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for b

"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in gl