What Makes Your Brain Happy and Why You Should Do the Opposite

What Makes Your Brain Happy and Why You Should Do the Opposite
Author :
Publisher : Prometheus Books
Total Pages : 300
Release :
ISBN-10 : 9781616144845
ISBN-13 : 161614484X
Rating : 4/5 (84X Downloads)

Book Synopsis What Makes Your Brain Happy and Why You Should Do the Opposite by : David Disalvo

Download or read book What Makes Your Brain Happy and Why You Should Do the Opposite written by David Disalvo and published by Prometheus Books. This book was released on 2011-11-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.


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