This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop wa

Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clea

How do people make decisions? How can we help people make better decisions? How can we best study the processes of decision making? The growing field of behavio

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu

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