Download or read book Stronger Than Dirt written by Juliann Sivulka and published by Prometheus Books. This book was released on 2001 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sivulka (journalism and mass communications, U. of South Carolina) explores what advertisements for packaged soap and related products reveal about changes in beliefs and values of society during the period; the visible expressions of those beliefs and values, what ritual of cleanliness were portrayed as socially necessary, and what types of advertising conventions developed as reliably successful. c. Book News Inc.