In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet conc

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short