Strategic Uses of Social Media for Improved Customer Retention

Strategic Uses of Social Media for Improved Customer Retention
Author :
Publisher : IGI Global
Total Pages : 330
Release :
ISBN-10 : 9781522516873
ISBN-13 : 1522516875
Rating : 4/5 (875 Downloads)

Book Synopsis Strategic Uses of Social Media for Improved Customer Retention by : Al-Rabayah, Wafaa

Download or read book Strategic Uses of Social Media for Improved Customer Retention written by Al-Rabayah, Wafaa and published by IGI Global. This book was released on 2016-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.


Strategic Uses of Social Media for Improved Customer Retention Related Books

Strategic Uses of Social Media for Improved Customer Retention
Language: en
Pages: 330
Authors: Al-Rabayah, Wafaa
Categories: Business & Economics
Type: BOOK - Published: 2016-11-09 - Publisher: IGI Global

GET EBOOK

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within bus
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Language: en
Pages: 211
Authors: de Sousa, Joana Coutinho
Categories: Business & Economics
Type: BOOK - Published: 2017-12-30 - Publisher: IGI Global

GET EBOOK

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Language: en
Pages: 152
Authors: Harvey, Janell NaKia
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

GET EBOOK

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Language: en
Pages: 185
Authors: Rahman, Muhammad Sabbir
Categories: Business & Economics
Type: BOOK - Published: 2018-12-04 - Publisher: IGI Global

GET EBOOK

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Language: en
Pages: 327
Authors: Pedeliento, Giuseppe
Categories: Business & Economics
Type: BOOK - Published: 2018-02-02 - Publisher: IGI Global

GET EBOOK

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi