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Strategic Sport Communication
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Pages: 416
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Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Human Kinetics

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This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations
Strategic Sport Communication
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Authors: Paul M. Pedersen
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Type: BOOK - Published: 2020-06-23 - Publisher: Human Kinetics

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Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the
Strategic Sport Communication
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations
Routledge Handbook of Sport Communication
Language: en
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Authors: Paul Mark Pedersen
Categories: Social Science
Type: BOOK - Published: 2013 - Publisher: Routledge

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This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, con
Strategic Sport Communication
Language: en
Pages: 474
Authors: Paul Mark Pedersen
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: Human Kinetics Publishers

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"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which i